Phone Number
Design Consultants
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Clients::
Paper Boat
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Category::
Design Consultants
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Website Link::
https://www.paperboatdrinks.com/
Case Study: Paper Boat – UI/UX Design for Website
Client: Paper Boat
Industry: Beverages
Timeframe: March 01, 2023 – June 30, 2023
Website Link: www.paperboatdrinks.com
Project Description:
Paper Boat, a beloved Indian beverage brand known for its traditional drinks, approached us to redesign their website’s UI/UX. The goal was to enhance the user experience, improve navigation, and create a visually appealing interface that reflects the brand’s essence.
Challenges:
- Outdated website design that did not reflect the brand’s vibrant and nostalgic personality.
- Poor navigation structure, making it difficult for users to find information.
- Lack of mobile responsiveness, affecting user engagement on mobile devices.
Solutions:
Conducted extensive user research and competitive analysis to understand user behavior and preferences. Redesigned the website with a modern, clean, and colorful interface that evokes nostalgia and aligns with the brand's identity. Improved the navigation structure with intuitive menus and easy-to-find information. Implemented a responsive design to ensure seamless browsing across all devices.
Results:
Increased user engagement by 45% within the first three months post-launch. Reduced bounce rate by 30% due to improved navigation and mobile responsiveness. Positive feedback from users appreciating the new design and improved usability.
